Fairydown a Brief History Fairydown Bedware is owned by Pacific Brands Limited and trades under the name Pacific Brands Homewares NZ. Pacific Brands is a marketer of Everyday Essential Brands in Australia and New Zealand including Berlei, Bonds, Clarks, Dunlop, Everlast, Grosby, Holeproof, Hush Puppies, KingGee, Sheridan, Slazenger and Tontine. Its strong stable of everyday essential products sees over 200 million items in clothing and footwear sold every year. Fairydown dates back to 1877 and originated in the Kaikorai Valley, Dunedin, New Zealand under a company called Arthur Ellis. The pioneering spirit of both the brand and the company are linked with over 130 years of manufacturing sleeping products. Sir Edmund Hillary and Sherpa Tenzing Norgay used Fairydown sleeping bags at 28,000 feet before they successfully ascended Mt Everest and became the first people to reach the highest point on earth in 1953. The reputation to provide luxurious comfort under any conditions has also been carried through into the range of Fairydown bedware products; establishing Fairydown as the leading brand in the New Zealand market. The name Fairydown is synonymous with the finest bedware in the world and consumers identify the Fairydown brand with innovation, reliability, expertise and quality.