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  • Phone: 0800 100 137

Fairydown is a heritage brand where quality is everything.

The brand was founded in the Kaikorai Valley on the South Island of New Zealand over 140 years ago. We have a rich history within New Zealand, a strong connection to the landscape and climate, and an ongoing commitment to developing quality, long lasting products.

The extreme weather conditions that front the South Island have paved a natural path for the development of Fairydown. From day one, we have surpassed Mother Nature’s extremities, and over time we have evolved our products to support modern explorers, as well as the everyday advocates of warmth, comfort and quality.

We believe that a healthy, comfortable sleeping environment starts with bedding that’s crafted from the finest, natural fibres. Our collection of bedding essentials is comprised of duvets, pillows, blankets, baby bedding and accessories; all crafted with the best quality cotton, the highest grade down and natural, sustainably sourced wool.

Through our adventurous forefathers, pioneering spirit, constant innovation and commitment to quality, natural fibres; Fairydown’s story has transcended beyond the borders of New Zealand to all corners of the globe. With a vision to be recognised globally as a distinctive New Zealand brand, we continue to deliver premium and natural bedding to the rest of the world.


Customer Service

0800 936 226

Bedding Essentials



Espresso Blankets

Fairydown Buying Guide

Pillow Buying Guide

Pillow Buying Guide
Find the perfect pillow

Duvet Buying Guide

Duvet Buying Guide
Find the perfect duvet

Blanket Buying Guide

Blanket Buying Guide
Find the perfect blanket


Fairydown was founded in the Kaikorai Valley on the South Island of New Zealand in 1877. Fairydown has a strong connection to the New Zealand landscape, climate, and people.

Like the people of New Zealand, Fairydown has a pioneering spirit and proudly holds its head high on the global stage. Fairydown built its reputation for quality and durability by providing feather and down products that helped pioneering world explorers survive in the harshest cold climates on the planet, in places like the South Pole and mountains of Nepal.

Fairydown Heritage
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