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Guide to Pure & Natural Sleep

Fairydown has been helping people achieve pure and natural sleep for over 100 years.

To help you achieve optimum sleep, we offer you the guide below.

Choose Bedding made with Natural Fibres

Pure and natural sleep, starts with bedding made with pure and natural fibres. The best natural fibres to use for luxurious and comfortable bedding include feather and down, wool and cotton. It’s no coincidence that these are the natural fibres used in the extensive range of Fairydown bedding.

Choose the Best Quality Bedding You Can Afford

The old adage, ‘you get what you pay for’, is true in many things in life, and is often true when it comes to bedding.

Fortunately, Fairydown has an extensive range of premium bedding made from a range of natural fibres that suit a range of budgets.

The Fairydown Everynite range is ideal for people who want their whole family to be able to enjoy premium pillows and duvets, and represents great value for money.

The Fairydown Blissfil range of pillows, duvets and mattress protectors is the most extensive, and includes feather and down as well as wool products encased in high quality cotton.

The Fairydown Dreamseeker range of pillows, duvets, mattress toppers, underlays and mattress protectors are the ultimate in premium and luxurious bedding.

Use Bedding that Suits the Current Season

As the seasons change, so too should the bedding that we use, particularly the duvets and blankets.

Fairydown duvets come in a range of warmth and weight ratings, so you’re sure to find the perfect duvet for every season.

And the famous Fairydown Espresso feather and down blankets are perfect for adding extra warmth to duvets in winter, and for replacing duvets in summer.

Improve Your Sleep Environment

Improving your sleep environment is one of the keys to achieving pure and natural sleep.

In particular, you should try to keep noise down, keep your room cool and make sure your bed is comfortable.


To achieve consistently great sleep, you need to approach sleep in a consistent way. This means going to bed at the same time each night, and getting out of bed at the same time each morning.

Getting sleep at the same time each night is equally important as getting the right amount of sleep each night.

And with bedrooms full of Fairydown pillows, duvets and feather and down blankets in your home, there is no excuse not to be getting the best possible night’s sleep every night.

Bedding Essentials



Espresso Blankets

Fairydown Buying Guide

Pillow Buying Guide

Pillow Buying Guide
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Duvet Buying Guide

Duvet Buying Guide
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Blanket Buying Guide

Blanket Buying Guide
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Fairydown was founded in the Kaikorai Valley on the South Island of New Zealand in 1877. Fairydown has a strong connection to the New Zealand landscape, climate, and people.

Like the people of New Zealand, Fairydown has a pioneering spirit and proudly holds its head high on the global stage. Fairydown built its reputation for quality and durability by providing feather and down products that helped pioneering world explorers survive in the harshest cold climates on the planet, in places like the South Pole and mountains of Nepal.

Fairydown Heritage
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