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Choosing the right pillow

Choosing a pillow is a very personal decision and there is no one pillow that is right for everyone. Similarly, buying the most expensive pillow in the shop will not necessarily guarantee a better night’s sleep. Good sleep is dependant on having the right pillow, one that is suited to your size and sleeping style and fully supports your head, neck and shoulders throughout the night. Where possible, it is worth while taking the time in-store to test how comfortable a particular pillow is to lie on. Other factors to consider when purchasing a pillow are:

Feel and Height

Generally, Fairydown pillows are categorised in 3 primary groups. This is indicated on all of our pillow packaging: Soft Support, Low Profile; Medium Support, Medium Profile and Firm Support, High Profile.

Sleeping Position

The sleeping position of the body influences pillow selection as different types of support are required depending on whether the person sleeps on their stomach, back or side.

Stomach – A stomach sleeper needs the slimmest and softest of all pillows to create a flat sleeping surface. This minimises any arching of the back whilst also ensuring that the head and neck are not turned unnaturally to either side. Stomach sleepers should choose a pillow with a soft support and a low profile.

Back – The ideal pillow for a back sleeper should support the natural curvature of the spine, with adequate support under the head, neck and shoulders. The neck and head should be supported in a position that remains level with the upper back and spine. Backsleepers should choose a pillow with a soft support and a low or medium profile.

Side – A side sleeper needs a pillow that conforms to the shape of the neck and supports the head in a high enough position to ensure that the spine maintains a straight and natural horizontal line. Medium or Firm Support pillows are an ideal choice for side sleepers depending on the person’s size. Larger people or people with broad shoulders should opt for a High Profile pillow.

Bedding Essentials



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Fairydown was founded in the Kaikorai Valley on the South Island of New Zealand in 1877. Fairydown has a strong connection to the New Zealand landscape, climate, and people.

Like the people of New Zealand, Fairydown has a pioneering spirit and proudly holds its head high on the global stage. Fairydown built its reputation for quality and durability by providing feather and down products that helped pioneering world explorers survive in the harshest cold climates on the planet, in places like the South Pole and mountains of Nepal.

Fairydown Heritage
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